Emma Dalzell – Bundle-O-Joy
Business Name and Description
Bundle-O-Joy. An online maternity clothing store that offers mums-to-be one easy place for stylish bundles of maternity clothes, without the hassle of shopping on the high street!
How long has it been running?
When did you first come up with the idea?
When I was pregnant, I was so frustrated with the lack of stylish, affordable maternity wear. I struggled to find nice maternity clothes on the high street and so Bundle-O-Joy was born! The concept is to buy bundles of maternity clothes that have been put together by a mum, so knows what pregnant women are looking for, but with the flexibility to mix and match items too. It’s all packaged up beautifully and is perfect for a gift too!
How did you put your ideas into practice?
Bundle-O-Joy already existed, but I saw the potential with my marketing experience to take it further and so I bought the business in March 2012. I’ve launched a new website and have started attending fayres to promote the business. I’ve also had some great press coverage, such as The Manchester Evening News
What has been the biggest challenge?
The biggest challenge has been finding the right clothes for pregnant mums-to-be to stay fashionable yet comfortable. I’ve expanded the brands that I stock and looked to put together bundles for different seasons, occasions, basic bundles and for pregnant ladies who need to look smart for work.
When was the best moment?
The best moment has been getting great coverage in the Manchester Evening News and also in Greater Manchester Business Week as they thought it was a great business idea and a unique concept.
And the worst?
Well, I’m not sure it was the “worst” but it was certainly the most surreal – having a “pregnant” mannequin in the car, sitting between an 11 year old and a 2 year on the way home from London. I kept seeing it every time I looked in the rearview mirror! But I made sure it had its seatbelt on 🙂
If you could go back in time, what business advice would you give yourself?
Don’t worry about everything being 100%. I also run a marketing business (Bare Bones Marketing) and so juggling two business is difficult and takes a lot of time. I’m a perfectionist so tat sometimes holds me back from doing something that isn’t 100% perfect.
What three words would you use to describe yourself?
Down-to-earth, commercial and shoe-lover!
Do you have any hobbies?
Running two businesses and a busy household doesn’t leave much time for hobbies! I love books and travelling though and wish I had time to do more of both!
What jobs did you have before you went into business?
I worked in Marketing in the corporate world for nearly 20 years. I’ve marketed some of the world’s biggest brands, such as Vodafone, Cable & Wireless and Citibank. My last “job” was Head of Marketing Comms for E.ON.
How many children do you have?
One daughter and four step-sons
How do you manage childcare with running your business?
Childcare is a mixture of nursery, after school clubs and family. Its a juggling act!
What are the main challenges with running your business around your family?
Time. Everything has to be planned with military precision and routines are key. I have a very supportive husband, so I’m very lucky. I’m always “on call” with the business though, so having the technology to let me be with the kids, whilst replying to emails really helps.
What is your favourite family activity?
We all have different likes, but it has to be going out for a family lunch, we all get to stop running around for a couple of hours, chat and have a laugh.
Favourite Family Film
With a wide age range, its difficult to say…but anything animated with some witty action usually goes down well – as long as its on DVD!