Facebook Business Etiquette

With over 500 million active Facebook users and 50% of those users logging in every day*, you can see the value of using Facebook as a marketing tool for your business.  But what is the best way to go about it?  Here are some of my tips for Facebook etiquette and marketing of your business:

Facebook Page vs Profile:

  • Set up a Facebook page for your business.  You could also consider setting up a group, although some people may be more likely to click the ‘Like’ button for a page rather than the ‘Join Group’ button.
  • From personal experience, I don’t think it is appropriate to set up a profile using your business name.  I don’t want to be friends with a business if I don’t know who the owner of the business is.  I ignore friend requests from companies.  Don’t forget unless you know the owner of the business, they have access to your personal information and photographs.
  • If you do use your personal profile for your business, keep business posts to a minimum or you might alienate your friends.  Whilst you love your business, your friends may find constant promotional posts annoying.
  • As above, if you use your personal profile for your business, remember that you are representative of your business.  If you have alternative views and opinions whilst your real friends may respect these, people who are friends from a purely business perspective may not.

Encouraging Facebook  ‘Likes’

  • Encourage more ‘Likes’ on your page by adding a ‘Facebook Like’ button to your website.
  • Add your Facebook page to your e-mail signature
  • Get your page info printed onto business cards and business stationery
  • Ask your friends politely if they wouldn’t mind sharing your page with their friends – offer incentives if necessary/appropriate
  • If there are networking groups/pages appropriate to your field, you could ask permission to link to your page from theirs and return the favour
  • If you have a page, go to your account (top right of screen) and select ‘Use Facebook as page’.  You can then like other pages as your business page which is great for networking and getting your name out there

General Facebook Etiquette

  • Don’t use bad language
  • Don’t write posts when overtired, stressed or drunk
  • Check your grammar and spelling
  • Don’t spam your wall, or friends walls
  • Keep it interesting! Post some facts about your business, link to relevant news stories and try to engage your likers/members

I hope you find some of the above tips useful.  If you have any others you would like to submit please comment below.

*Source: Facebook Statistics

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