Getting started on Google+
The hype about Google+ seems to have died down from it’s initial release a few months ago, but with the introduction of business pages this week it has started to make it’s way back into people’s ‘to do’ lists.
So what is it? Basically it is a new social networking platform which has elements of both Facebook and Twitter combined. You can get the official lowdown here.
I have set up a personal profile and a couple of business pages (including, of course, WFM) which was quite straightforward. In many ways similar to Facebook (especially the new Facebook – it wasn’t just by chance FB changed a few weeks back) in as much as you set up a profile, add photos, friends, write updates etc. The main thing I like about it is the ‘Circles’ feature which enables you to group your friends and contacts. It is simple to use and you can create new circles, even adding the same person into more than one circle – an example of this might be a friend who is also a business associate.
The pages are very easy to set up too, although it is frustrating that your ‘wall’ cannot be written on my those in your circles (or maybe I haven’t found out a way to do it yet!). You can follow people as with Twitter and the new subscribe feature on Facebook. I am slightly concerned about keeping up with various social media platforms and worry about customers/fans/subscribers/liker’s being bombarded with lots of repeat information, as it’s only natural that business pages will be promoting new features/articles etc. across the board on Facebook, Twitter and Google+. Eventually I suppose businesses will find a happy medium which suits them best, whether it be sticking to one or two social networks or embracing them all….but make sure you leave enough time for working!