Grow Your Business by Thinking
Business owners are usually far too busy. In fact, they are so busy that they don’t even have time to think.
Each morning they face a long to do list and at the end of the day they exhale feeling satisfied by all the ticks they have placed next to the tasks. However, what they don’t realise is that they are happily running away in the hamster wheel of a never ending to do list. They will eventually exhaust themselves and never get free from it UNLESS they stop to think. Women are particularly guilty of feeling guilty. They feel guilty for everything.
Women even feel guilty when they are not working and can even feel guilty for feeling guilty. Taking time to think is work, so business owners do not need to feel guilty. Thinking time is what separates the self employed from the business owners. The self employed will only ever be able to exchange time for money and since they only have 24 hours in each day like the rest of us, their earning potential is limited to a set fee for a portion of those 24 hours.
Hard Work is Not Enough
Hard work and saving could earn you a living but smart work and investing will build you a legacy. Getting ahead, don’t fill every minute of every day with hard work. Stop – breathe – THINK – relax and then formulate a plan to work smart. One hour of thinking each day could turn your business from a small self employed business into a large, successful company. Even one hour of thinking a week could turn things around for you significantly.
Think about what you are doing with your time. Think about where you are going with your business. Think about smarter ways to get there. Are you satisfied with exchanging time for money or would you rather that your money worked for you even when you are not even working on your business? Think carefully about how you can achieve that. Take time to ponder on what you really want out of every day of your life. Dream about what your ideal day, week, month and year can look like. Create a plan that will allow you to begin to live the dream.
Smart Working Principles
Here are some smart working principles to help…
Multiply Energy – Piggy Back
You don’t need to reinvent the wheel. What already exists that you can use or who do you know that can help you? If you take time to think you will be amazed at what you discover. Are you using the trending hash tags on Twitter to get your statuses and posts seen? That is a simple way to piggy back. Do you network and connect with people in high places? If you are a painter you might be going door to door, offering your services. Why not rather find an established business that does plastering and then collaborate with them – piggy back on the established company and save yourself hours of knocking on doors. Piggy backing could also mean volunteering your services to a larger organisation. You may not directly make any money by volunteering but you could benefit a great deal from the publicity that would result.
Piggy Backing Etiquette
- You must not be in competition with them
- You should be aiming for the same target audience but not get in their way
- You are piggy backing not being a parasite, give something back
Multiply Time – Other People’s Time
In order to multiply time you need to gain time by using other people’s time. It doesn’t have to be as selfish as it sounds, you can use other people’s time and still benefit the other person as well as yourself. For example, ask five really good friends to share your Facebook status – it won’t take them more than a few seconds but you will reach hundreds more people that way, saving you loads of time that you would have spent trying to find and communicate with those new people.
This is the most basic example of other people’s time, but another important key to using other people’s time is outsourcing. What can someone else do better and quicker than you? A common cause of businesses failing is when the business owner insists on doing everything themselves, all of the time! The problem is the 24 hours thing – you can only do so much in a day.
Outsourcing is the next step to business growth. Use other people’s time to get the job done while you focus in what you do best. It doesn’t have to be a huge leap of faith either, start by outsourcing one or two hours a week and build up as your business grows.
Think about what you can outsource and who should outsource to. Perhaps take on an intern, apprentice or student. The possibilities are endless, but you will need to put in some thinking time to come up with something that works for you.
Multiply Money – 1 + 1 = 3
The old saying, “It takes money to make money” is not entirely true. Well it is and it isn’t. You see, how you get money to make money is where most people are tripped up. They envisage a huge pot of money that will then guarantee business success. Most businesses that start this way fail. The reason they fail is because they haven’t had to think. When money is easily available, little effort is put into decisions. Once the money runs out, the business fails. However, those who start with a little bit of money are forced to think and be creative. It is these habits that they forge in the early days that ensure success later on when their money pot has grown. Take time to think about the money that you have right now and how you can make it multiply. Don’t make the excuse that you don’t have any, you do, and it is enough. Richard Branson didn’t have money to even make a phone call when he started out in business but that didn’t stop him.
- Sell your knowledge – seminars, workshops, ebooks.
- Take payment up front – create cash flow instantly.
- Collaborate – offer business swaps.
- Think, think, think!
There is so much that you are capable of doing and achieving and all it takes is a little thinking time that will prevent you from remaining chained to your never ending to do list.
Angela De Souza – Women’s Business Club