Thinking of Growing Your Home-Based Business?
The internet has allowed many stay-at-home mums, or even working mums with big aspirations, to make a living based at home.
Having an at-home business and being able to make a living from it, however, requires a long-term strategy so that you can expand your business as it matures. Don’t get caught by an unexpected surge in popularity, and be prepared for when your product finally takes off (and help it take off) with these top tips:
- Curate Your Online Presence
When you want to become a success, you need to develop your online presence. That is why it’s time to start your own website and associated social media sites today. Though selling on marketplaces such as Etsy and eBay can be a great source of income, having the complete power of an online store is what you’ll need to grow your business. It is also how you will be found by more customers and avoid the costs involved with using a third-party site.
One thing to remember when doing this, however, is that quality means everything. When you take back control of your business, you need to ensure that your website is aesthetically beautiful, easy to navigate, and optimised to reach your target audience. You will also need to upgrade your photography skills. It seems like there is a lot to do, and there is, but if you approach your site methodically, you will soon develop the skills and processes to work efficiently.
- Increase Sales
To increase sales, you need to use the power of social, digital and SEO marketing campaigns. Social media marketing means growing a community of fans on social media. For those who make handmade items, this can be a huge market. Digital marketing refers to using social media companies to target your advertisements to those who are interested in your craft. SEO refers to the tactics (approved by Google) that will increase your standing in Google’s search results.
- It’s Time to Sort Out Your Data
As you grow, you’re going to accumulate a lot of data that you need to start keeping better track of. From accounting, to customer records, to even supplier’s information and product costs. Know what you spend, what you bring in, and who it is coming and going to. Without this information, you can quickly become lost. Take time to work out your systems, what is relevant to your business, and what is not.
- Tips for Keeping Your Home a Home
As you expand, you might find that your business quickly begins to take over your home. Don’t let this happen. You and more importantly your family still need a place to live. That is why you should hire out a self-storage unit from a reputable company such as Morespace Storage. They provide St Neots self-storage units, and will be custodians of your products, keeping them protected in their high-tech facilities. An extra benefit of keeping your products in a self-storage unit is that not only do you free up space at home, but they are in an environment that is more secure than your house, and free from risk of accidental damage. This will give you, and your family, more space to breathe, and you the peace of mind that your stock is safe.
Becoming a success is difficult, but it can be done. The more prepared you are for when that success comes, the better you will be able to expand, and make your at-home business an enterprise.
Do you work from home? Comment below and let us know how you’ve grown your home based business.