How to Get and Increase Your Blog Traffic
Your idol has been there and you’ll get there too.
Once your blog is up and you’ve already published a few posts, you’ll realize that setting up a blog isn’t the hardest part. In fact, it’s one of the easiest.
Getting traffic – especially for a new blog – is probably one of the hardest thing you’ll have to do.
You’ll go online and every article you read will insist on how content is king. There’s no denying that. But I’m guessing that, as a new blogger, you want to know what other methods you can use as you continue writing great content.
And the good news? There are lots of other ways you can use to get and grow your blog traffic.
Let’s look at a few and how you can apply them:
- Reshare Your Content
You know everything you write about has been covered before, right? Even more, there’s probably already someone else publishing a similar piece of content as you hit “Publish”. The web is populated with vast amounts of content on similar subjects but one thing remains constant: The audience number and attention span.
You can’t assume to have reached everybody by “sharing once and forgetting”. A lot of people are going to miss it.
To cover larger numbers, you have to share the same post multiple times on various social platforms in a timely manner. For instance, once you publish your post, you might share it across three of your main social channels, say Facebook, Twitter and LinkedIn. Two days later you could tweet it again; reshare it on Facebook after a week; and on LinkedIn after ten days, and so on.
Garret Moon says that this method could “easily double your traffic from social media.” Follow the elaborate process on his Kissmetrics post.
- Leverage Relationships with Industry Influencers
Before you start your blog, one of the most important steps to follow is to research on your industry influencers. If you interact well with them, you’ll end up with valuable relationships that could help you grow your blog traffic.
How does it work?
The influencers have high social media followings and probably better reputations. You can reach out to these bloggers asking them to contribute to your blog. Once they do, they will obviously share the posts on their social accounts. Their followers will want to read the posts, hence blog traffic. A bonus to this is you getting more social media followers as a result.
Another way you can leverage these relationships is by offering to guest blog. This gives you an opportunity to talk to their audience, on their blog and include a link in your byline to your own blog.
One thing to know about approaching influencers is that they will be more willing to work with you if your existing content is really great. You have to concentrate on that first.
- Don’t Forget Keywords and SEO
Don’t fear them either.
As much as you should focus on creating great content and not worry about keywords, it’s important to keep that as an important part of your strategy.
SEO and keywords help your readers to get helpful information and helps you gain targeted traffic from search engines.
The important thing to remember is to use everything moderately. Use keywords, keyword stuffing, and link to other blogs – moderately. You don’t want each of your paragraphs dotted blue with hyperlinks and you definitely don’t want to put search bots before your audience.
But certain aspects of SEO are really technical and can suck time out of you. To help you with your SEO efforts, WordPress supports SEO plugins that will help you with the parts of SEO that won’t come so naturally to you. Check out Yoast SEO and All in One SEO Pack to start.
- Establish Your Stronghold
One lesson most bloggers learn the hard way is that you can’t shine on every social channel. While you should try to establish your blog identity across various social sites, it’s detrimental – to both your health and your blog’s life – to try excelling in all social sites.
Basing on your content, try out various channels to see what works best for your blog. For instance, if your blog is big on images, the first place you’ll want to test is Instagram. It goes without saying that you want to try YouTube for videos, while keeping in mind the success of Facebook videos.
To get the traffic you seek, you have to be where your target audience is. Google Analytics will help you know where you’re getting a lot of your referral traffic. You’ll want to examine these websites further. Participate in ongoing discussions and offer insights, posting links and comments whenever appropriate.
To garner a following and establish your authority, you have to show the members that you’re valuable and not just hunting for traffic.
Once you establish what your key networks are, focus on them and limit how much time you send on other sites.
Sometimes all it takes is asking properly. A study published by Social Bakers shows, “If you ask your audience to ‘RT’ your tweet, you can expect about 73 retweets on average as opposed to 64 retweets for ‘Please Retweet’ and around 20 retweets for when you tweet out ‘Please RT’ or ‘Pls RT’.” On the other hand, if you don’t ask, you might get just 2 retweets.
I’m not going to tell you that these are substitutes for writing great content. You need content you can reshare on multiple platforms in different styles. You need content to get industry influencers on your team. SEO doesn’t matter if there’s no content to optimize and keywords are carried within content. Bottom line: Content really is king. It’s present everywhere and creating great content is your best bet at increasing website traffic. The above methods are therefore best used as supplements rather than replacements.
Which methods are you currently using to increase blog traffic? Let us know in the comments and let’s get talking.