How to schedule posts on Facebook
If you have a business page on Facebook, you will probably have noticed that there is more interaction on particular days of the week and at certain times?
On WFM Facebook page for example, we find one of our busiest days is Thursday, with most interaction happening between 8 – 9.30 pm. You can easily find out what times and days are most active on your page by using tools such as Edgerank Checker or by keeping track yourself using the new ‘Xamount have seen this post’ tool, as shown below. If you hover over this blue text you can view the ‘organic reach’, that is how many people who already like your page have seen the post and the ‘viral’ reach, that is how many people (current non likers) who see your post as a result of it being on one of their friends news feeds:
In order to maximise your page interaction, it is a good idea to take full advantage of scheduling your posts.
Here are the main advantages to scheduling posts on Facebook:
- You can ensure your posts are more likely to be seen by your page likers, therefore increasing not only your organic reach but your viral reach too
- As a result of the above you are more likely to gain more page likers
- You can manage your time more effectively
- You can spread your posts throughout the day/week rather than posting numerous times in a short space of time (this can also be annoying for your page likers)
- Your page is working for you even when you are not there (on holiday or in the evenings)
- You can even backdate posts which might be useful for newer pages wanting to fill up their page
- If you are already using the ‘Promote this post’ feature, scheduling posts could save you money!
How to schedule posts on Facebook:
- Go to your business page and start typing your post as normal, you can include links and images as you would do usually
- Before clicking ‘Post’ click the little timer icon bottom left
- Enter the year, the month, the day and the time you would like your post to display
- Then click ‘Post’
- You will get a notification message to confirm you have scheduled a post
- You can view all your scheduled posts by clicking ‘Edit Page’ and then ‘Use Activity Log’
By using this fantastic feature you can grow your page likers, increase interaction and make your page look really active without having to put in much more time.
Do you use post scheduling on Facebook? Please share your comments below…