Promoting page posts on Facebook

Recently Facebook have introduced a new feature where you can pay to promote posts on your business page.  When you post on your timeline, you cannot guarantee that many of your page likers will see your post, so by using paid promotion you can increase the reach of your post.  Your post will be seen as ‘sponsored’ in the timeline of your page likers.  This is particularly useful if you are offering a discount or promotion and need to ensure it reaches as many of your likers as possible.  The promoted posts feature is limited to pages with more than 400 likers at the moment – this is where you can select to promote your post:

Promoted Post Facebook

You can set a budget for your spend and view the reach and percentage of your likers that have viewed the post.  Find out more about using promoted posts in the Facebook help centre:

Will you be using promoted posts on your fanpage? Would love to hear your views and experiences…


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