Social Networking Stats & Tips
Considering using social networks for your business?
Here are some statistics and tips to help you to get started.
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Social Networking Statistics:
70% of internet users use social networking
36% of people have talked about a brand on a social network
61% of people are open to giving feedback on brands and products
44% of customers actually want to take part in the co-creation of products
79% of customers have passed on a negative experience on a social network
82% of customers will stop business with a company due to a negative experience
15% of social media users have been contacted by a company after posting a negative experience
Advantages of Social Networking
• Completely free with cheap advertising
• Millions of people at your fingertip
• Share news as it happens
• Encourages visitors to your website
• Quick and effective
Disadvantages of Social Networking
• Distracts you from other work
• Detracts from other relationships
• Reputation can quickly be ruined online
• Eyesight and physical health can be affected
Social Networking Tips
Establish a Clear Purpose
Decide in advance what you want to use social networking for and then use it for that purpose only. Write down your purpose and make it visible before going online. After every session, ask yourself, “What did I just achieve while social networking today and was it in line with my purpose?”
Set Up Top Tips: Create a profile on all social networking sites. Always add your photo and fill in the ‘About’ section with relevant info. Include a link to your website, blog, etc. Connect your social networking sites so they point to each other as much as possible saving you some time. Everything you do on your sites should remain in line with your purpose.
Establish a Clear Time Frame
Decide beforehand how long you want to spend social networking and then achieve what you have set out to do within that time limit. Disable chat facilities while working or have intentional times when your purpose is to chat with a clear time frame of how long you intend to chat to people.
Update Top Tips: The optimum time to update your status is daily around 3pm on weekdays. If you want to post twice a day, update at 11am or 8pm in addition to your 3pm post. Updates outside of these times have significantly less hits but you should monitor when your target audience are most online. Take a break from 3pm Friday until 11am Monday – it will bear little fruit unless your target audience are specifically online over weekends for some reason.
Establish a Clear Target Audience: Decide beforehand who you need to connect with and stick to these ‘friends’ only. Avoid searching for past friends or loves – they will take up all of your time and bear no fruit. Be intentional! See who is following people in a similar line of work to you and connect with them too.
Friend Top Tips: Don’t feel bad for not accepting a friend request or blocking someone, knowing who not to connect with is as important as knowing who to connect with. Some people are likely do more damage than good and once a good reputation is lost it’s very difficult to win it back.
King’s Daughters offer a social media workshop called SHOUT as well as one-on-one business consultations with a free business health check. Find out more at www.kingsdaughters.co.uk