Twitter apps to help you manage your business – Part 1

Do you use Twitter? I do, well me and  a couple of other thousand people! We all congregate and chat using only 140 characters about whatever topic happens to be trendy today.

We discuss the weather, political events, exchange recipes, show our new found special offers and direct people to our websites using links. We upload pictures of our families and holiday snaps, not to mention words of wisdom to help our followers get through the day.
In fact Twitter is pretty much a full time job! Once you have a Twitter feed going you need to stay on top of things otherwise chances are that you’ll miss important information, miss important leads and most certainly miss important opportunities! Twitter is so fast and furious that you can’t sit still on there for long.

I have a few followers and am following quite a few people in return. This means that when I go into Twitter I may have 20 or so new messages, around 50 people to thank for retweeting me, I may have to respond to a list of replies or mentions and that’s even before I go in and start nosing around for something great to retweet myself or begin tweeting myself for the day. My Twitter stream moves so quickly, quite literally hundreds of tweets pass through my home stream within a matter of minutes.

Twitter has grown from the tiny little birdy that it was originally into an enormous eagle encompassing the globe with one beat of its gigantic wings! Seriously, Twitter is big business and with it comes huge responsibility.

Using Twitter for business is a must! YOU have to be on Twitter and be on there daily in order to make a dent in it. Twitter can be a great source for leads, potential clients, customer feedback, friendships and much more. Once you start tweeting though you owe it to your followers to keep giving.

So just exactly ‘how’ do you, as a business, keep on top of it all?

There are many applications and tools that you can use to help you make the most out of your time on Twitter, and online for that matter!

My very favourite is Hootsuite! Oh my goodness I live on there! Have you ever been on Hootsuite?

Hootsuite is ‘the leading social media dashboard to manage and measure your social networks’. It says so on the box! From Hootsuite you can schedule your tweets to go out for you throughout the day, so you could actually take off and go shopping for the afternoon or play a round of golf and know that your tweets are still being sent out for you! (pretty cool, eh?!)

On Hootsuite you can check your Direct Message Inbox and answer all of your private messages from there. This means that you don’t have to have those bothersome emails coming into your actual email inbox every day filling up your allowance.

Also on Hootsuite you can keep track of your tweets and see who is retweeting them or mentioning you on Twitter. This helps you keep on top of every tweet going out about you. Great for customer feedback. You don’t want to miss that one tweet that could be construed as negative! No way! You want to clarify any misunderstandings or deal with any complaints immediately because social media is viral and viral means that it only takes one comment and pretty soon everyone knows what happened! People tend to retweet the negative stuff much quicker than the positive stuff!

Twitter lists are fabulous for cutting out the noise on twitter and Hootsuite shaves it down another notch too by making it easy for you to locate your lists! Add your Twitter lists to your Hootsuite streams and you can keep track of all of your favourite people on Twitter to see what they are tweeting. It is a great way to watch what’s being said around any hashtags that you use often too!

Twitter as a stand alone tool for business is unique in that it draws much more immediate interaction from your followers and in some cases even those who are not following you. The reach you can have with one tweet alone is enormous. However, it is a large platform that requires dedication and time. You must invest in Twitter in order to gain any business from it. Don’t neglect it, keep working at it.

Remember! Visit www.hootsuite.com today and sign up for an account. There is a paid version but to start with the free version will do you just fine. Start having fun on Hootsuite, I know you’ll love it! – Tara

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