What are Tags and Keywords?

Tags and Keywords are words and phrases that are used by search engines such as Google and Bing to index content on the Internet.  By adding relevant tags and keywords to your blogs and website pages, you will improve your chance of being ‘found’ when people type search terms into Google.  This means that you will be higher up on the search results than someone who hasn’t added tags and keywords.  

An example of how to use tags and keywords

This is a jobs listing for a Greetings Cards direct selling company:

Like to work from home? With flexible hours that fit around your lifestyle? Phoenix Trading publishes a superb range of exclusive greetings cards, invitation packs, charity Christmas cards and gift wrap that sells for up to 50% less than shop prices. The company is expanding fast and needs friendly and ambitious people who would like to run their own direct-selling business marketing the range at events and to friends, family, local businesses, schools & playgroups… No sales experience is required – these products sell themselves! To find out more about becoming an Independent Phoenix Trader, please get in touch for a free, no obligation information pack.  If you would like to get started straight away, you can join online today!  It costs £30 to join and you also have the option to purchase discounted stock.

Now put yourself in the position of an internet searcher.  What would you type into Google if you were looking for a work from home opportunity selling cards?  

People often think they can only enter single keywords, but you can add phrases too. When entering tags, separate words and phrases by a comma, as below.

Here are a few suggestions for tags for the above listing:

sell cards from home, join phoenix trading, work from home, jobs for mums, jobs with flexible hours, cards business

You can include place names into tags/keywords phrases too. Adding tags and keywords to content on websites is just a small element of what is known as SEO (search engine optimisation). 

Tips for Tagging!

  • Don’t add too many tags.  For blog posts between 5 and 10 tags is optimum
  • Make sure they are relevant to your content
  • Target your tags.  Think about what people will type into search engines and try to work around targeted keywords and phrases
  • Use proper names and spellings 

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