Working As A Professional Matchmaker

VidaA change from our usual career stories! Rachel tells us about her career as a professional matchmaker.

Tell us about your job

I am the founder of The Vida Consultancy – an international award-winning matchmaking agency. Our aim is to find life partners for the world’s most exceptional people.

What appealed to you about your career choice?

I moved into a career in matchmaking 10 years ago as a detour from my original career path as a business psychologist. When I discovered matchmaking as a profession, it had instant appeal: it provided the opportunity to work with inspirational people all over the world and there is no greater feeling than helping someone find love, not to mention being paid for the privilege!

How did you get into it?

I have a degree in psychology and a Masters in Occupational Psychology. I am a Chartered Psychologist and an Associate Fellow of the British Psychological Society. This is an ideal academic background, but by no means necessary.

What does a typical day involve?

I’m a new mum, so once I have my son dressed and off to his childminder I get myself looking smart and out the door before I end up with sticky hands staining my top!  Five years into the business and I have finally learned to delegate, so I spend most of my day with various members of the team helping them with whatever issues and challenges a new day brings. I oversee the entire matchmaking process and personally deliver matchmaking for a couple of VIP clients. This involves dashing out of the office at various points in the day to meet clients & potential matches. The rest of my day is usually spent working on our PR and marketing strategy.  Being a mum means I no longer work the crazy hours I used to, but I usually stay in Mayfair 1 or 2 evenings a week to attend meetings or to meet a client for drinks/dinner. I feel very fortunate. There’s not a single part of my job that I don’t enjoy.

Is there any scope for family-friendly working?

Matchmaking can be as flexible as you want it to be! I have a team of seven and an office in Mayfair, so with that comes a lot of pressure to make sure we bring in enough business to cover our overheads. But most matchmakers opt for a less pressurised option i.e. working on their own, from home with almost zero overheads.

Are there any specific benefits or perks?

Working in an industry whereby our ultimate goal is to find someone that special someone definitely feels like a huge benefit to me. Over the years, we have had the privilege of meeting thousands of exceptional people who have shared some of the most intimate parts of their lives with us. Gaining their trust and forming relationships with people who confide in us and trust us is where I believe the benefits and perks truly lie. We also get to enjoy attending some very glamorous events in London and cosmopolitan cities around the world. I often travel to cities such as New York, Zurich and Dubai to meet clients and mingle amongst the elite to find matches!

What aspects do you enjoy most about your job?

That’s an easy one. When one of our clients get in touch to tell us that they have had a wonderful date, it literally makes our day! Furthermore, the many happy couples we have created and the marriages and babies that have followed fill us with so much pride and joy.

Are there any parts of your job that you don’t enjoy and how do you deal with these?

I can honestly say I enjoy all aspects of matchmaking and running my business. It is such a rewarding job, however, is highly emotional and when dealing with people it brings a lot of uncertainty. On several occasions we have had high hopes for two people that we have put together and for various reasons it hasn’t worked out. It can be hard not to feel their disappointment and to not become emotionally involved at times. However, we always maintain our highest level pf professionalism; we offer our advice and expertise on how to move forward and of course carry on working with them to find their perfect match.

Are you able to progress further? What other career options are open to you having done this kind of job?

A lot of people move from matchmaking into life- or date coaching. My experience would also enable me to set up a completely different type of business i.e. continue to develop as an entrepreneur.

What advice would you give someone wanting to get into this line of work/career?

Rachel MacLynn - Vida MatchmakingIn 2014, I was invited onto the Board of Advisors for the Matchmaking Institute and I’m doing a lot of work with them to enhance the professionalism of matchmaking. Find out more on our website:

Rachel Vida MacLynn – Vida’s Founder and Managing Director – has dedicated her career to matchmaking since 2006 and sits on the Board of Advisors for the Matchmaking Institute. In 2016, Vida won ‘Matchmaking Agency of the Year’ in the European Dating Awards. Rachel is a Chartered Psychologist and Associate Fellow with the British Psychological Society.


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